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Social Media & Community Management for the local
PSW Emmys
Led a comprehensive social media redesign, creating a unified visual identity and optimized Instagram Story Highlights. Built TikTok, LinkedIn, and YouTube channels from scratch, developing branding, content strategies, and platform foundations to support audience growth and long-term engagement.
Oversaw long-term content planning and editorial calendars, leveraging tools like HeyOrca to manage approvals and optimize cross-team collaboration. Spearheaded the development of new content series and audience-focused initiatives, guiding projects from ideation through execution to boost engagement, expand reach, and accelerate follower growth across digital channels.
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Created visually engaging promotional assets, video reels, and social media campaigns derived from the Emmy Awards 2026 key visual, ensuring a cohesive and recognizable brand presence across all platforms. Developed and maintained an ongoing visual language that reinforced brand identity, supported campaign objectives, and delivered a consistent audience experience across static, motion, and video content throughout the season.
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