Dove "My body is not a trend" Kampagne 2023
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For Dove’s “Your Body Is Not a Trend” campaign as part of DM’s 50th anniversary celebrations, I was responsible for the art direction and design of the campaign’s key visual. As the central creative asset, the key visual served as the foundation for all campaign communications and was adapted across a wide range of touchpoints, including event branding, print materials, roadshow assets, live-shopping formats, and promotional activations. The campaign reached consumers through talks, raffles, and experiential events, helping bring Dove’s message of body confidence to life at scale.
The work expanded into broader brand collaborations and influencer marketing initiatives, including partnerships with brands such as Lululemon. These collaborations helped extend the campaign narrative beyond traditional activations, engaging creators and communities to further amplify the message of body positivity across digital and physical spaces.
Following Dove’s “Your Body Is Not a Trend” campaign, I contributed to the Nike x Dove initiative promoting body positivity in sports for girls and women. I led the design and art direction of key visual assets, which were adapted across trade shows and campaign touchpoints to create a cohesive and empowering brand experience.
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'First-Party Data Collection' - Kampagne. Gestaltung und Reinzeichnung einer 16-Seitigen Broschüre als Print- und ePaper. Zusätzlich Design von static und moving Creatives für Facebook und Instagram Ads (1:1 & 9:16).
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Design & Layout des Messestands sowie Animation & Platzierung der Arena Screens für die TV-Übertragung
